An eventful week
Our sports team had a busy time of it last week…
On Tuesday night there was a launch event for Skate3 – the latest skate boarding title from EA Sports, followed by a trip to Celtic Manor on Wednesday ahead of a day spent with Rory McIlroy to promote Tiger Woods PGA Tour 11. Rory, who is no 9 in the world at the tender age of 21, showed plenty of patience as he worked through a busy schedule of motion capture sessions, photo shoots and media interviews. He even found time to head on to the course to show us all how to ping a 3 iron 210 yards onto the 17th green! Why can’t I swing a club like that? He got a par 3 on the course and then headed back inside for his first go on the new video game. Showing his genuine talent for golf in any format, he stepped up and got a hole in one on the same hold that he’d just played outside. Incredible, and all captured on video which will be up on the web very soon!
After that was all done, we raced back to London for the Sports Industry Awards – a very glam event. Our Great Exhibition campaign with the ECB was up for the Best Use of Digital award. It was one of the last ones to be announced and nerves were building, before we got the great news that we had won! Cue lots of excitement around our table and the chance to meet Kirsty Gallagher and shake hands with El Tel. Excellent!
Then it was up bright and early for another Skate3 event at 8.30am on the South Bank, where a load of skaters had gathered to celebrate EA Sports City Skateover – spending the day skating around London.
